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Started from my parents' kitchen table

By Sujoy Roy

I have no experience in higher education. I’ve never worked in the admissions office, either as a college student or as a professional.  Yet, with a remarkable team, I  have dedicated an entire company to help prospective students connect to administrators in a manner that is simple, intuitive and memorable.

 

Why in the world would anyone want to do that?

 

Well, here is my story….

 

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Scott Elbert from UNT Dallas Discusses How to Reach This Generation of Prospective Students

By Kara McSheehy

 

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2016 Higher Education Conferences

By Kara McSheehy

 

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Increase Campus Visit Registrations: Using Emotion To Your Benefit

By Kara McSheehy

For students, choosing the college they ultimately enroll in is a big decision - one that’s highly affected by “gut” and emotion. The question today is: What emotions are you fostering when a student registers to visit?

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Don't Mess up the Visit. 5 Things You Can Do Now.

By Megan Lee

If you're a Vice President of Enrollment or Campus Visit Coordinator, you know the vast importance of the campus visit.  For many students and their families, it’s the first point of contact with the colleges and universities. If someone you wanted to impress were visiting you, how would you prepare for the visit? The goal would be to create the best possible experience for the visitors. Don’t you agree?

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Want More Students to Show Up for your Visits?

By Megan Lee

A university in Kentucky discovered how to increase the number of students who show up to campus visits. With yield rates being the life blood of institutions, getting students on campus is paramount. Prospective students are forgetful and unlikely to open your emails, which makes getting them to show up to campus challenging, to say the least. Engage prospectives leading up to visits and target times they are most likely to read your materials to drive campus show ups.

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The VisitDays Enrollment Matrix

By Sujoy Roy

The 2 X 2 matrix is used by organizations to segment and understand underlying objectives. It's a simple framework, but when appropriately applied, it truly provides clarity for attaining your goals. 

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4 Metrics Every Campus Visit Coordinator Should Know

By Anthony DeLuise

Planning tour and open house schedules, providing leadership for tour guides, collaborating with marketing to develop effective content, assessing visitor data and feedback: as a campus visit coordinator, these are just a few of your everyday functions. Depending on your admissions team, you may also read applications and travel. Either way, it's a role that's certainly no piece of cake. Here are four campus visit metrics you should always have in your back pocket to make sure you're always on top of your game.

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What Are You Doing With Your Prospective Student Data?

By Michael Moore

Data, data everywhere, and not a drop to drink. Data-driven decision making is a process that admissions and enrollment management leaders are beginning to strive for. However, when it comes to using our prospect student data, we all seem to fall into one of the following categories:

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The First 2 Steps to Reaching Your Ideal Prospective Students

By Michael Moore

As an admissions leader, you know the types of prospective students you want to visit campus and ultimately apply and enroll.

But is this actually documented somewhere that you and your admissions team can reference throughout your enrollment cycle?

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Survey: How Much Do You Value Current Student Interactions with Prospective Students?

By Sujoy Roy

Current students are a great resource for prospective students, but these peer-to-peer interactions are often an opportunity left untapped during the campus visit. 

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Higher Ed CRM/SIS Data Integrations Can Be Straightforward

By Michael Moore

If your team is ever presented with a data integration that isn't straightforward, run away. Now!

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Wanted: Are You The Northbridge Equivalent of a Backend Engineer?

By Michael Moore

 

Anyone who's ever built his or her own computer and took the time to learn each of its components will tell you that a motherboard's northbridge, whether a separate component or baked into the CPU as in a Sandy Bridge architecture, is crucial for connecting the rest of the components together.

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The Biggest Opportunity During a Campus Visit

By Bridget Anshus

This was taken on my very first visit at American University. As a junior in high school, I was well on my way searching for my perfect university. After all of the sifting through profiles of universities I came upon eight that I was really interested in. Any college can look good on paper or on their website, but I knew that the best way to get to know a university was to physically visit campus and talk to current students. But, as a high school student from Wisconsin set on going to an East Coast college, I had to plan my visits thoughtfully in order attain the best experience possible.

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Want to Increase Productivity & Happiness During Travel Season?

By Sujoy Roy

In the admissions world, attending a college fair - though necessary to increase awareness of your institution - is a tiring and time consuming activity. Still, most admission counselors aren't enthusiastic about travel for understandable reasons.

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Which Social Platforms Prospective Students Are Using & How to Get Their Attention

By Bridget Anshus

Mailers for your open houses or invitations to visit campus all too often get tossed aside with junk mail or are simply swallowed whole by magazines and catalogs. For many high school students, emails are treated in a similar fashion. If an email doesn’t standout, just a simple swipe to the right and it’s deleted. As a freshman in college, I can attest to this firsthand.

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Are Your Digital Ads Reaching Prospective Students?

By Michael Moore

"Half the money I spend on advertising is wasted. The trouble is, I don't know which half."

This adage is often credited to John Wanamaker, a marketing visionary of his time. But it's certainly not just a saying. Google itself has admitted that around 56% of advertising dollars are wasted, spent without anyone ever seeing them. Digital ad viewability rates in the education & jobs industries are at 47.8%, and in a world where being heard, seen and known drives ever sought-after traffic, you don't want to leave being found to chance.

Here's an introduction to the world of paid advertising to ensure you and your institution's admissions office understand what you're paying for.

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Promote Your Open House Where It'll Get Noticed: Instagram, BuzzFeed & Pandora

By Sujoy Roy

An open house's attendance is a barometer for the health of an institution. The level of enthusiasm prospective students and parents have towards an institution is not only important for enrollment, but also for the very culture an institution represents though its current students, faculty and leadership. 

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Is Your Open House Prospective Student-Driven?

By Bridget Anshus

The purpose of an open house is to effectively attract and recruit new students. But who is the event actually targeting:  the prospective student or the parent?

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4 Ways to Increase Your Open House Pre-Registered Visitor Conversion Rate

By Anthony DeLuise

No two open houses are identical, even at the same institution. But one thing does remain constant for every admissions team:  it's the premier event of the semester and largest opportunity to showcase all that your campus offers. 

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Emails & Text Messages: Communicating with Prospective Students Like a Family Member

By Sujoy Roy

The man and woman captivated by their phones in the photo below are my parents. Over the last few decades, as with any relationship, communication has been the glue that's kept everything together. My parents have embraced new ways to communicate to keep our lines of communication open, frequent and strong.

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Are Admitted Students Actually Reading Your Emails?

By Michael Moore

The use of email was invented in the 1970s, but in the past two decades it has become an institution for conducting business. Although email has started to give way to other channels of communications, like text messages, push notifications and social media (more on this later), email remains an important communication tool in higher education. However, simply clicking send is no longer enough.

Here are a few tips to improve your email marketing strategy and increase engagement with prospective students via email:

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5 Ways to Increase Campus Visit ROI with a Survey

By Anthony DeLuise

Every admissions office spends valuable time and resources to create a great campus visit experience for prospective students. But how do you measure the return for all your efforts to create this experience? Below are five simple ways you can start increasing ROI for your campus visits simply by collecting visitor feedback.

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Recap: VisitDays at The 2014 TACRAO Annual Conference

By Sujoy Roy

Recently, VisitDays attended The 2014 TACRAO Annual Conference in Waco, Texas, where we led a session sharing some of our insights into the student behaviors that underlie the process of scheduling a campus visit. This was also our first time at a TACRAO event, so we were very excited to meet some of the admissions and enrollment management leaders in the Lone Star State and to learn more about their campus visit programs.

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Falling in Love Should Be Easy

By Sujoy Roy


Next week, VisitDays will be at the 2014
TACRAO Annual Conference in Waco, Texas, October 27-30. Below is a preview of our presentation,“The Art and Science of the Campus Visit,” on Tuesday, October 28 at 1:10 PM. We will be discussing how you can use data-driven strategies to engage visitors before, during and after the campus visit. We hope to meet you there!

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